Word of Mouth Has Gone Global-Part 4

Last week, I introduced the topic of social media marketing as a low-cost, effective marketing tool for your business. Like everything else in business, success in social media marketing requires that you prepare a plan.

Develop a social media plan that includes target dates and milestones. It should incorporate several platforms with a consistent message and theme or look. Each platform should be linked to your website or blog. Fred Campos, a social media expert and founder of FunCitySocialMedia likes to compare social media marketing to a three-legged stool. Following his analogy, I ultimately selected Twitter, Facebook and LinkedIn as my three legs. Again, visit www.alexa.com to find the best matches for your target market.

I also have two websites, one of which is the WordPress blog that I mentioned earlier. The other is a “landing pad” that presents a three-minute video and invites viewers to join my mailing list to receive a free publication that explains my services and business approach.

My social media platforms always carry a summary of blog postings. To the extent possible, Twitter, Facebook and both websites have a similar look as to color scheme, graphics and narrative theme. While LinkedIn is far more limiting in its graphic design options, it does allow your logo and picture. And it is hard to argue with free!

Your followers can greatly magnify the distribution of anything you post by making it available to their contacts. They do that on Facebook by simply clicking the “Like” button. On LinkedIn, they recommend you. On Twitter, they “re-tweet” your comments. Whatever it is called, encourage your following to share your content for maximum exposure.

YouTube is the most popular search engine, and now exceeds 2 billion downloads per day. I confess that I have yet to add YouTube to my social media-marketing arsenal. On Wednesday, I will discuss this exciting social media platform.

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