Word of Mouth Has Gone Global-Part 7

I conclude this seven-part discussion of social media marketing today with just a few closing thoughts. First, having gone through the effort to develop content, create a social media marketing program and build a following, do not fail to promote Twitter, Facebook etc. on outgoing email signatures, business cards, letterhead, websites, and promotional materials.

Every media platform should be used to promote all the others. For example, you should occasionally send a tweet inviting followers to “Like” your Facebook Fan page, and use Facebook and Twitter to announce new posts on your blog.

Provide a direct link to your blog and social media platforms whenever possible. For example, my outgoing email signature ends with, “Please click on the links below to read our blog or to follow us on Facebook & Twitter.”

This series presented many new challenges for the already overworked small businessperson. Let me end with one more. Future Vision Web Services made this observation: “Most of today’s market leaders are those companies who had the foresight to recognize the changing landscape in today’s modern business world. The new business battleground has been very cruel to those companies that have fallen behind the curve.”

Do not allow the rapidly evolving landscape of social media marketing keep you from realizing the full potential of your business.

See you again on Wednesday.

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