Nine Things I learned about YouTube-Part 1

A few weeks ago, having recently published Highly Visible Marketing, I had a guilt-stricken moment. You know the experience, the one where you suddenly realize you’re not following
the very advice you so freely give to others. In my case, it was driven by having advocated YouTube as a free marketing tool in your social media arsenal, something I had yet to do myself. Having resolved to “practice what I preach” I published my first YouTube video yesterday. The experience was so cathartic that I decided to blog about it.

Frankly,  my video has yet to snag an Academy Award nomination for best cinematography or sound editing. I am especially disappointed at being ignored for Best Costume, given that I wore a freshly laundered shirt. However, I did learn a few things in the process that might save you time and money, and might encourage readers to “take the plunge” into producing their own YouTube videos.

Today, I’ll share the first four things I learned, those dealing with required hardware and software, and how much you can expect to spend. Here is today’s list:

  1. I began my YouTube adventure expecting to spend several hundred dollars to get the hardware and software I’d need. That did not prove to be necessary. I initially explored several software packages that would provide basic editing capabilities. Each had a price tag of around $100. It turns out my Windows operating system already had two pieces of software that provide all the functionality I need. Unless you fancy yourself as the Steven Spielberg of social media, so does yours! They are Windows Live Movie Maker (“WLMM”) and Sound Recorder.
  2. Although most computers have a built in microphone, the audio from mine sounded muffled and distant. I invested $15 in a basic headset (available at any big-box store that sells computers or audio equipment), which although far from perfect, greatly enhanced the sound quality.
  3. You will need a video camera to complete the full range of input options you’ll want. Almost any digital camera or cell phone will work, but video quality and ease of uploading to your computer can be issues. I initially planned to buy a Cisco Flip video camera, the preferred camera of most people I know who are active on YouTube. I quickly learned this brand has been discontinued. Instead, I bought a comparable Sony Bloggie camera for $149. One word of advice is to make sure your camera has a tripod mount.
  4. Finally, I also bought a mid-range web camera, which was on sale for $15. This tool could replace the need for a microphone and a video camera. However, I found the sound and video quality both somewhat lacking. More significantly, I would be forever tied to filming in front of my computer. With a son in the military and the free availability of Skype (an awesome product I plan to discuss at length in my next book), the money was still well spent.

On Friday, I will discuss the final five items. I’ll see you then! In the meantime, locate WLMM and Sound Recorder on your computer and start drafting that first script!

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Comments

  1. Oh man, you got me hooked now your going to make me wait for five more things? Good pass on the Cisco Flip camera, I have not had much luck with those. I have been very pleased with the $79 Kodak digital camera. Also the mini 6″ tripod is well worth the money as well!

    Looking forward to the next installment.

    Fred

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