Nine Things I learned about YouTube-Part 2

Wednesday’s blog post discussed the first four things I learned about creating YouTube videos. It covered hardware and software requirements, and their cost. I hope you were as surprised as I was to learn you don’t have to spend a lot of money, and may already have everything you need.

Today, I will complete the list. Here are items 5 through 9:

5. Windows Live Movie maker or WLMM allows you to import entire PowerPoint presentations or individual slides. This is useful if your video subject matter is technical and requires visual aids. It is far more professional than writing on a flipchart with your back to the camera. The trick is to save documents as png or tif files, rather than in PowerPoint. The software also imports pictures. You can then narrate off-screen, or just use them to spice up your video.

6. Whether you import videos, slides or pictures, MLMM presents a plethora of editing options. I found the ability to end videos before that awkward moment when I walk off-screen to stop the camera is especially helpful. For that reason, stand motionless and silent for one or two seconds before you end a video or slide. It will make for a cleaner break as you transition into the next slide. The standard length of a slide will be 7 seconds, but that is easily changed to accommodate your need. There are also countless video and animation special effects, which I have yet to explore. One feature that I do plan to incorporate into my next video is captions. I might, as an example, include my web address or contact information in the presentation.

7. You can record narrations with Sound Recorder, and match them with the appropriate slide. If you are a type-A person as I am, concentrate on speaking at a moderate pace. Again, you can edit the duration, adjust the volume and fade in and out of the audio. You canĀ also import music.

8. One feature of WLMM did surprise and disappoint me. Perhaps I missed something, but my computer saved the videos into something called a wlmp file format. YouTube supports a wide variety of formats, but wlmp is not among them. After a little research and experimentation, I discovered some good news. You can upload directly from WLMM to YouTube by simply clicking the appropriate “Share Button” in the upper right Toolbar. I found a technical explanation of why this works, but who cares? Problem solved!

9. Finally, once you have successfully uploaded your finished video, keep in mind that YouTube allows you to do some basic Search Engine Optimization or SEO. It allows a description and tags. As always, make them keyword rich. Fred Campos, the founder of FunCitySocialMedia, suggests you include your company’s name in video titles. Since the end game is to have people locate and watch you videos, do not over-look this important step.

Well, that’s my list. I hope you will find something of use here, and more importantly that it will encourage you to pursue more of the low-cost marketing experimentation I talked so much about in my book. If you would like to see CFO America ShiningStar Studio’s (a wholly owned subsidiary of just plain old CFO America) premiere video, please visit http://bit.ly/lx8ard.

Have a great weekend, and thanks to all the faithful readers who have so kindly posted comments and words of encouragement on this blog. Please continue to spread the word!

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Comments

  1. This really is a excellent post. Thanks for making the effort to describe this all out for folks. It’s a great help!

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