Bull Horns in Cyberspace, Part 2

On Wednesday, I began a discussion of things we can do to attract attention to our blogs, and some of the mistakes I have made over the past six months as a blogger. Today I will conclude this topic with Part 2 of Bull Horns in Cyberspace.

Here are my thoughts and suggestions for today:

Find your style. A little trick I have learned that seems to work well is to study a new marketing tool, process, etc., and then write about what I learned. For example, I recently wrote a three-part article called Twelve Things I Learned about SlideShare. I write from the point of view of reporting what I know at the end of the process that I wish I had known at the start. I offer advice to those considering using the same tool, and discuss how to be more effective in communicating their message to an ever-widening audience.

Use other social media to promote your blog. I always post summaries of blog posts on Facebook, Twitter and occasionally LinkedIn. Facebook allows a 420 character article summary, LinkedIn 700. Always leave room for a hyperlink to your blog. Consider using a URL shortener like https://bitly.com/ if you are pressed for space. This is even more important to accommodate Twitter’s 140-character limit. Abbreviated versions of three or four articles are also featured in my monthly newsletter, which is distributed free through MailChimp to over 700 people. Finally, I am having some encouraging preliminary results by posting entire articles on SlideShare.net.

Do not overlook the value of paper in promoting your blog. Add your web address to business cards, print media ads, Yellow Page listings (you remember those, right?), letterheads, email signatures and so on. If you really want to go high tech, add a Quick Response Code to allow smartphone users to find your blog easily. For more information on QR Codes, see our March 25 blog post “More Thoughts on Business Cards” at http://bit.ly/i5ikHc.

Encourage reader feedback and sharing. When readers post comments (positive or otherwise), thank them for their effort. I only delete spam, an inevitable byproduct of blogging. I have recently become more active in soliciting feedback. I now periodically end posts by asking readers for their comments, suggestions and criticisms. I also invite suggestions for future articles. Finally, make sure your blog has plug-ins or widgets to promote article sharing through Facebook, Twitter, LinkedIn and any other social media vehicle you believe is likely to help capture your target markets. Allow readers to bookmark your URL to their list of favorite sites with the click of a button.

So let me end there, by inviting you to post your thoughts on CFO America’s blog. What do you like? What do you dislike? Keep it clean and I promise to approve it. Most importantly, what can I do to make the information presented more useful to you in growing a prosperous business?

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