SLIDESHARE, HOW DO I LOVE THEE?

I recently discovered SlideShare.net, a free online slide hosting service. It was love at first sight! I wrote an article and a series of blogs (or love letters if you prefer the romance theme) titled Twelve Things I Learned about SlideShare.

SlideShare returned my affections! They featured the article on their home page, quickly gathering over 3,500 views. The article is at http://slidesha.re/kxG4So and on CFO America’s blog beginning at http://bit.ly/jcE8tu.

Like any true romance, my love for SlideShare has only grown stronger since we first met. Therefore, I decided to write a second article on new ways I have learned to use this powerful tool to increase your Internet footprint.

Today, I will share the first three of ten important things you should know about SlideShare. They address SlideShare’s demographics and norms. Wednesday will explain how to embed YouTube videos and how to access SlideShare remotely. Saving the best for last, on Friday I will reveal the secret of the “60 minute Twitter boost.”

Now, let me count the ways (last time, I promise).

  1. SlideShare has over 100 million page views per month. It has 10,000 new uploads every day. They are one of the top 200 websites in the world. According to web traffic monitor Alexa, users offer some attractive demographics. When compared to the general Internet population, 25 to 34 year olds and people with graduate degrees are over-represented. Their users are also disproportionately childless, Hispanic and visit the site while at work. Approximately 63% live in North and South America, 21% in Europe and 14% in Asia.
  2. SlideShare is primarily for PowerPoint presentations and pdf documents. The average presentation is 7.9 megabytes in size. The average document is 1.5 megabytes. With the exception of PowerPoint presentations saved as pdf documents, my files are all 300 kilobytes or less. They uploaded in seconds. While I have shared a 58 megabyte PowerPoint presentation, it took forever. I now save and upload PowerPoint files as pdf documents.
  3. SlideShare reports that the median number of slides is between 10 and 30 per presentation. Over 75% of presentations are 30 slides or less. Only 8% exceed 50 slides. There are some apparent cultural differences in this area. English based presentations average only 19 slides, Spanish 21. The Japanese lead the pack with 42 slides. Presentations average 24 words per slide and 19 images per file. The most popular fonts are Helvetica, Arial and Times New Roman.

Wednesday’s blog will present some actionable tips and suggestions. I look forward to our further discussions. In the meantime, please continue to post your questions and comments.

© 2011 by Dale R. Schmeltzle

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