Keep It Simple, Sweetie!

One of the pitfalls of marketing is to “over-think” your strategy. With over-thinking comes the risk of over-spending, a quandary sure to draw my attention.

One of today’s suggestions is so simple and inexpensive you may have overlooked it, even though you have seen it used hundreds of times.

Put a bowl or attractive container next to your cash registers and invite departing customers and guests to drop their business card in for a chance to win a free meal, store gift card or something else of value. This suggestion can be very effective in adding names to your mailing list. It obviously works only in situations where customers visit your physical location.

A modern-day variation of this time-tested marketing tool is to allow participants to post their contest entry on your Facebook Fan page. This addresses the situation of not having a business where customers visit your facilities. The catch is that to post on your wall, they must first “Like” your page.

Contests can also be used to encourage customers to return to claim prizes. Create a sense of excitement. Promote them in your email campaigns, blogs, social media, etc. by announcing winners, next month’s prizes, and so on. A slight variation of this simple marketing strategy is to select winners from customers who complete evaluation or survey forms.

Above all, conduct your contest with flair and elegance, or do not do it at all.

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